As NCAA Athletes Seek to Profit From New Endorsement Rules, Am Law 200 Firms Are Ready to Help | Daily Report - Law.com

What You Need to Know

• With the September memo from the NLRB saying athletes should be treated as employees of the schools, many attorneys expect an increase in NIL work.
• Social media is emerging as a primary avenue for athletes to profit off their name, image and likeness as brands begin to recognize the reach of their audiences.
• Bill Lawrence at Burr & Forman believes we are still at the infancy phase of NIL work as colleges and universities continue to learn how to navigate these new rules.

source: https://www.law.com/dailyreportonline/2021/10/28/as-ncaa-athletes-seek-to-profit-from-new-endorsement-rules-am-law-200-firms-are-ready-to-help/

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