For Big Law, Here's the Value Proposition to Opening in Smaller Markets | The American Lawyer - The American Lawyer

Big Law firms in the last few years have launched a flurry of new offices in smaller cities, from Nashville, Tennessee, to Austin, Texas, and Salt Lake City—areas where billing rates are far below those in New York, Washington, D.C., and Los Angeles.

But analysts say the value proposition for law firms, even for some of the most profitable firms that can’t command their usual rates in such cities, is simple: enticing talent, being near valuable clients, and adding offices with lower overhead costs.

Want to continue reading?
Become an ALM Digital Reader for Free!

• Free access to 1 article* every 30 days
• Access to the entire ALM network of websites
• Unlimited access to the ALM suite of newsletters
• Build custom alerts on any search topic of your choosing
• Search by a wide range of topics

Already have an account? Sign In Now

*May exclude premium content

source: https://www.law.com/americanlawyer/2022/02/11/for-big-law-heres-the-value-proposition-to-opening-in-smaller-markets/

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.