Local law firm sends you back to the future with Super Bowl commercial - NBC 15 WPMI
MOBILE COUNTY, Ala. (WPMI) — You may have seen it during football's biggest game tonight a DeLorean traveling through time, right in front of Springdale Mall!
It was one of the Super Bowl's many creative commercials almost as popular as the game itself.
But with so many high-value ads, it can be hard to stand out from the crowd.
As Mobile area viewers tuned in Sunday night to see the Cincinnati Bengals and LA Rams tangle for pro football's top prize, they suddenly felt themselves being shuttled "back to the future"!
"All of those car scenes, they are actually shot, they are all things that we did," said David J. Maloney.
"We" is a local production house VOLTA, and injury attorney David Maloney, who like many national companies, try to catch your eye with creative commercials strategically placed in the Super Bowl broadcast.
"It's difficult when you do personal injury work, to get your name out there and not look like an ambulance-chasing jerk. And so it's always a tight rope, for me, at least when I develop an ad, as to how to get that across," said Maloney.
And as you know if you watched the game, the ad produced this year was a take-off on the 80's hit movie "Back to the Future", an endearing romp about time travel, and how decisions we make now can affect us in the future. It's a storyline that Maloney felt was close to his own. But pulling it off, and in convincing fashion, that was a bit tougher- something you appreciate if you've seen the movie.
"But we were out there at once in the morning, pumping smoke through the car when Doc Brown gets out of the car, we had to drive the car through the parking lot at Springdale Mall with the following in a truck when it was 30 something degrees outside," said Maloney.
Maloney acts, directs, and stars in the movie...uh I mean... commercial... and...
"...There's a young fellow that plays you! And that's pretty authentic," said NBC 15's Darwin Singleton.
"Well, fortunately, I have a Mini-me," said Maloney.
"Your son!" said Singleton.
"Yeah," he said.
Maloney says he already has an idea about next year's Super Bowl commercial and may start shooting it in a couple of weeks because there's an event coming up that he needs to catch on camera.
source: https://mynbc15.com/news/local/local-law-firm-sends-you-back-to-the-future-with-super-bowl-commercial
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