Mexico seizes 380K Kellogg's cereal boxes over cartoons, marketing law - Business Insider

• Officials in Mexico have seized 380,000 boxes of Kellogg's cereal, AP reported.
• Cartoons featured on the boxes were thought to breach recent legislation to improve kids' diets.
• The raid mainly took place at a warehouse located north of Mexico City.

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Mexico has seized 380,000 boxes of Kellogg's cereal, including Corn Flakes and Special K, AP reported.

According to AP, officials raided 75 stores and seized batches of Kellogg's products. Most of the raid took place at a warehouse located north of Mexico City.

The decision was made because the cartoon mascots on the boxes were thought to breach recent laws aimed at improving children's diets. The seized cereals may not necessarily contain high levels of sugar but the laws ban food companies from using marketing ploys to entice children, AP reported.

The health of Mexican residents is becoming an increasingly important area of concern for officials.

In 2020, the southern Mexican state of Oaxaca put measures in place to curb an obesity crisis in the country, which was underscored by high death tolls during the COVID-19 pandemic, The Guardian reported.

Lawmakers in the region banned the sale of sugary drinks and high-calorie snacks to children and proposed fines and potential closures for stores breaching these rules.

According to a 2020 study, about 73% of the Mexican population is considered overweight.

Kellogg's did not immediately respond to Insider's request for comment.

The cereal boxes that were seized in the raid also reportedly excluded nutritional information, Mexico's consumer protection agency told AP.

Last year, Kellogg's workers made headlines after 1,400 workers ended their 77-day long strike after voting on a new contract that included cost-of-living raises for employees.

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source: https://www.businessinsider.com/mexico-seizes-380000-kelloggs-cereal-boxes-cartoon-violation-kids-diet-2022-1

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