Piano Concerts and Trial Dramas: Law Firms Are Using Podcasts to Reach Clients and Talent | The American Lawyer - The American Lawyer
What You Need to Know
- Some law firms have launched podcasts as a way to reach clients and new audiences.
- Each firm has their own spin on the medium. Some are fairly focused while others feature a wide range of topics.
- The key to innovation, one marketer said, is to make sure that those involved really are invested.
As the pandemic has changed media consumption habits, law firms have recognized a need to rethink how they reach their audiences. Several firms, including Milbank, Hogan Lovells and Patterson Belknap Webb & Tyler, have turned to podcasting to build connections, and each has put their own spin on the medium.
Milbank’s podcast, “Law, Policy & Markets: Milbank Conversations,” created by Los Angeles partner Allan Marks, covers an eclectic set of topics, from an airline restructuring in the middle of the pandemic to a piano concert with fellow attorney Alex Romain.
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source: https://www.law.com/americanlawyer/2021/10/07/piano-concerts-and-trial-dramas-law-firms-are-using-podcasts-to-reach-clients-and-talent/
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