'The Great Equalizer': Peloton Is Law Firms' Pandemic Obsession | The American Lawyer - The American Lawyer

What You Need to Know

• Lawyers can't stop talking about Peloton, and some firms have set up special Peloton perks.
• Competition and community are two of the primary drivers for the legal community's interest in the platform.
• Firms have set up partnerships, riding groups and some have even purchased the machines for their people.

Remember the Thighmaster? How about Jazzercise? Workout DVDs? There has been no shortage of exercise fads in recent decades.

It would be easy—but inaccurate—to put Big Law’s interest in Peloton in the fad category. Several firms have instituted Peloton groups, and one even purchased the equipment for its people. The Peloton name has been dropped in countless conversations between Law.com reporters and law firm leaders and personnel in the past 18 months, particularly when the topic of conversation was wellness and work-from-home survival tactics.

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source: https://www.law.com/americanlawyer/2021/09/22/the-great-equalizer-peloton-is-law-firms-pandemic-obsession-405-91558/

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